Make video a business capability,
not a one-off production.
Most teams don't have a video problem.
They have a confidence problem.
The required gear is in everyone's pocket, and AI can make parts of the process easier. The missing piece is a plan, a workflow, and the confidence to hit record, whether that’s on a smartphone-recorded greeting or a simple screen recording demo.
I distill nearly 20 years of corporate video experience, from international campaigns to founder-led content, and turn it into something your team can actually own.
I'm an educator over a seller. My job is to make video a repeatable internal capability, then get out of the way. Tips, not pitches. A strategy that you keep.
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Where video fits your goals: audiences, channels, formats, and a content plan your team can sustain. Not a 60-page deck nobody opens.
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Tailored coaching that gives marketing, sales, HR, and comms teams the skills and confidence to create video in-house, consistently.
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On-location production, creative direction, and executive collaboration for the moments that warrant a polished, high-stakes piece.
I am a true video advocate and strategist, driven to inspire and educate others on the power of content creation within their organization.
My depth of experience as an empowering leader has put me at the centre of skillful, effective video strategies across a wide array of industries. Whether I'm on-location for a production, collaborating with colleagues and executives, or teaching the next generation of creatives, I aim to make sure everyone involved enjoys the process from start to finish.
I'm not another production vendor. The rare part is the dual skill set, strategy and practical video production instruction, geared to your team’s needs. That's what lets me hand the capability back to your team instead of keeping it for myself.
— Mathew King
Cue the obligatory video project reel!
Note that this reel is a compilation of both individually produced pieces and content that was produced in collaboration with other media professionals. If you’re curious about my role in any of the videos within the reel, feel free to enquire!
“Mat is an exceptional strategist and leader in the video space. In working with him I quickly was put at ease feeling confident that he not only knew his stuff but could lead me through every step of the way from planning to execution. He understands the marketing landscape well and knows how to build and produce quality content that speaks to supporting the funnel.”
