I am a true video advocate and strategist, driven to inspire and educate others on the power of the medium within their organization
My depth of experience as an empowering leader has allowed me to be at the centre of executing upon skillful and effective video strategies across a wide array of industries. Whether I am on-location for a production, collaborating with colleagues and executives, or teaching the next generation of creatives, I aim to ensure that all members involved enjoy the process from start to finish.
Watch a brief highlight of productions I have been a part of and explore more content below
ApplyBoard - Advance Commission Promotion
The goal of this content was to share with ApplyBoard’s database of over 1000 Recruitment Partners how the standard commission process was being revised to provide them with a portion of their commission compensation earlier on within the international student application lifecycle.
As Manager of the video production team at ApplyBoard, my role for this project included script review/approval, creative direction, as well as post-production review/approval.
Distribution methods for this content were through email and WhatsApp, directly targeting ApplyBoard’s international Recruitment Partner database.
DOZR - Work Smarter, Not Harder
The goal of this ad was to connect on a human level with our target personas, while delicately exposing them to what DOZR does to make their work a little easier. It was an exercise in managing expectations of not getting carried away with too much content focused on what DOZR is, and instead who does the company aim to serve.
As Manager of video production at DOZR, my role for this type of project included script writing, talent acquisition, creative direction, on-set duties like directing, and camera operation, as well as post-production review/approval.
Distribution methods for this content were through DOZR’s social media channels including YouTube, the company homepage, Google Ads, and email.
DOZR - Building Builders Podcast
The tagline for Building Builders is “A podcast for the innovators, the creators, and the builders of our world.”. The goal is to showcase informative and engaging conversations between DOZR CEO and podcast host Kevin Forestell and the guests who have their own unique industry experiences to share from the construction world.
As Manager of video production at DOZR, my role for this project included director and camera operator on set with Kevin as well as editor.
Distribution methods for this content were through DOZR’s social media channels including YouTube, and via popular podcast streaming platforms like Apple Podcasts and Spotify.
ApplyBoard - Video and Design Team Recruitment Ad
The goal of this ad was to provide supplementary recruitment content for the video production and graphic design team at ApplyBoard, showcasing the style and quality of work that we have produced over time. This video in itself is essentially a highlight reel of what our department is capable of producing and the cohesion of our workflow between the two teams.
As Manager of the video production team at ApplyBoard, my role for this project included creative direction in alignment with the Manager of Graphic Design, as well as post-production review/approval.
Distribution methods for this content were through ApplyBoard’s social media channels, ApplyBoard’s recruitment landing page, and live at recruiting events.
Memory Tree - Conestoga College
The goal of this ad was to showcase to prospective students the broad array of fields of study available to students at the college. We wanted real students to be our key talent in every scene to bring a degree of authenticity to the piece. This was the first of many projects that Memory Tree was contracted by the college to produce due to the overwhelmingly positive feedback received on the end result.
As a member of the production team at Memory Tree, my role for this project included on-set duties like director of photography, gaffer, and editing content in post-production.
Distribution methods for this content were via television broadcast, Cineplex theatre ad rolls, and Conestoga College’s website as well as their social media channels including YouTube.
Need video creation or
strategy support?
Fill out the form below and I will be in touch shortly!